Copywriting: How To Be A Crazy Good Copywriter

1 Review
3 Hours
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37 Lessons (3h)

  • An Introduction To The Copywriter's Brain
    Your Burning Questions About The Copywriter's Brain, Answered5:54
    What Makes The Copywriter's Brain So Unique?4:52
    What's Included In The Copywriter's Brain, And How To Use It1:37
    The Copywriter's Brain Training Guide
  • Using The Copywriter's Brain
    The Spark: A Visual Map Of The Art Of Copywriting4:23
    The Spark: Why It Matters1:38
    The Library: 100's Of The Best Copywriting Strategies Know To Man4:13
    The Library: Why It Matters4:14
    The Library Overview: An Exploration Into The Best Copywriting Ideas0:32
    The Library: Doing Research, Knowing Your Prospect6:57
    The Library: Involving Your Client, Knowing Your Purpose6:40
    The Library: Developing Your USP, Preparing6:33
    The Library: Emotion, 1 BIG Idea, AIDI, WIIFM, Honesty, Choosing Your Words8:10
    The Library: Stories, Connecting W/Reader, Timeliness, Being Secific, Benefits6:08
    The Library: Sentences, Free Line, Mistakes, Repetition, Metaphors, Resistance7:43
    The Library: Objections, Showing, Questions, Length, Active Voice, Simplicity8:09
    The Library: Headlines, Opening/Lead, Subheadlines, Bullets, Johnson Boxes8:54
    The Library: General Style, Graphics/Images, Proof, Bonuses, Guarantee11:56
    The Library: Call To Action, Signature, P.S., Contact/Support, Disclaimers8:47
    The Library: Media (Audio/Video)12:26
    The Library: SEO3:43
    The Library: Personal Review, Client Review, Testing9:44
    The Library: Google, YouTube2:33
    The Library: Marketing8:14
    The Library: Improving Your Skills6:23
    The Library: Getting Clients10:20
    The Teacher: A Unique Way Of Mastering The Art Of Copywriting4:45
    The Teacher: Why It Matters7:52
  • Reviews And Taking Action: The Process Of Becoming A World-Class Copywriter
    Doing An Initial Review Of The Entire Copywriter's Brain2:27
    Review Strategy #1: Do A Quick Review Of The Spark2:16
    Review Strategy #2: Go Around The Spark1:26
    Review Strategy #3: Go Deep Within The Spark1:40
    Review Strategy #4: Read And Express A Library Section Out Loud2:58
    Review Strategy #5: Be A Teacher2:31
    Ideas For When To Do A Review1:36
  • And Finally...
    Thank You!1:45

Discover the Best Copywriting Strategies Known to Man

Derek Franklin

Derek Franklin is not only obsessed with teaching great ideas, but also explaining how to put those great ideas into action! Derek has a passion for making personal development visual, simple, and fun - something that will be clear to you as you progress through the course.

He has:

  • Written 5 best-selling print books for Adobe Press that have sold over 250,000 copies in more than a dozen languages worldwide
  • Worked as Creative Director for a nationally-recognized media company, with clients that included Adidas and Papa Johns
  • Created several software products used by over 10000 satisfied users
  • Achieved multiple 5-figure sales days for his products/services
  • Launched more than 15 projects online - everything from software, to ebooks, to a membership site


As a copywriter, you know brevity is key. With that in mind, here's what you'll do in this course in order to become a great copywriter.

  • Access 37 lectures & 3 hours of content 24/7
  • Dig into 54 unique elements of copywriting
  • Learn how to use & act on ideas, not just learn them
  • Discover a simple system for mastering the art of copywriting
  • Get a professionally designed 100-page guide to use as a reference
  • Start promoting & selling anything—including yourself


Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels


  • Internet required


  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.