Ending In:
Certification Included
access
lifetime
content
3 Hours
Description
As a copywriter, you know brevity is key. With that in mind, here's what you'll do in this course in order to become a great copywriter.- Access 37 lectures & 3 hours of content 24/7
- Dig into 54 unique elements of copywriting
- Learn how to use & act on ideas, not just learn them
- Discover a simple system for mastering the art of copywriting
- Get a professionally designed 100-page guide to use as a reference
- Start promoting & selling anything—including yourself
Derek Franklin is not only obsessed with teaching great ideas, but also explaining how to put those great ideas into action! Derek has a passion for making personal development visual, simple, and fun - something that will be clear to you as you progress through the course.
He has:
He has:
- Written 5 best-selling print books for Adobe Press that have sold over 250,000 copies in more than a dozen languages worldwide
- Worked as Creative Director for a nationally-recognized media company, with clients that included Adidas and Papa Johns
- Created several software products used by over 10000 satisfied users
- Achieved multiple 5-figure sales days for his products/services
- Launched more than 15 projects online - everything from software, to ebooks, to a membership site
Details & Requirements
- Length of time users can access this course: lifetime
- Access options: web streaming, mobile streaming
- Certification of completion not included
- Redemption deadline: redeem your code within 30 days of purchase
- Experience level required: all levels
Compatibility
- Internet required
Terms
- Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
Course Outline
- An Introduction To The Copywriter's Brain
- Your Burning Questions About The Copywriter's Brain, Answered (5:54)
- What Makes The Copywriter's Brain So Unique? (4:52)
- What's Included In The Copywriter's Brain, And How To Use It (1:37)
- The Copywriter's Brain Training Guide
- Using The Copywriter's Brain
- The Spark: A Visual Map Of The Art Of Copywriting (4:23)
- The Spark: Why It Matters (1:38)
- The Library: 100's Of The Best Copywriting Strategies Know To Man (4:13)
- The Library: Why It Matters (4:14)
- The Library Overview: An Exploration Into The Best Copywriting Ideas (0:32)
- The Library: Doing Research, Knowing Your Prospect (6:57)
- The Library: Involving Your Client, Knowing Your Purpose (6:40)
- The Library: Developing Your USP, Preparing (6:33)
- The Library: Emotion, 1 BIG Idea, AIDI, WIIFM, Honesty, Choosing Your Words (8:10)
- The Library: Stories, Connecting W/Reader, Timeliness, Being Secific, Benefits (6:08)
- The Library: Sentences, Free Line, Mistakes, Repetition, Metaphors, Resistance (7:43)
- The Library: Objections, Showing, Questions, Length, Active Voice, Simplicity (8:09)
- The Library: Headlines, Opening/Lead, Subheadlines, Bullets, Johnson Boxes (8:54)
- The Library: General Style, Graphics/Images, Proof, Bonuses, Guarantee (11:56)
- The Library: Call To Action, Signature, P.S., Contact/Support, Disclaimers (8:47)
- The Library: Media (Audio/Video) (12:26)
- The Library: SEO (3:43)
- The Library: Personal Review, Client Review, Testing (9:44)
- The Library: Google, YouTube (2:33)
- The Library: Marketing (8:14)
- The Library: Improving Your Skills (6:23)
- The Library: Getting Clients (10:20)
- The Teacher: A Unique Way Of Mastering The Art Of Copywriting (4:45)
- The Teacher: Why It Matters (7:52)
- Reviews And Taking Action: The Process Of Becoming A World-Class Copywriter
- Doing An Initial Review Of The Entire Copywriter's Brain (2:27)
- Review Strategy #1: Do A Quick Review Of The Spark (2:16)
- Review Strategy #2: Go Around The Spark (1:26)
- Review Strategy #3: Go Deep Within The Spark (1:40)
- Review Strategy #4: Read And Express A Library Section Out Loud (2:58)
- Review Strategy #5: Be A Teacher (2:31)
- Ideas For When To Do A Review (1:36)
- And Finally...
- Thank You! (1:45)
access
lifetime
content
3 Hours