If you want to compete with the Silicon Valley tech giants, you need to think and market like them. This course will introduce you to tools and techniques that will help you excel as a modern digital marketer. You'll understand how to attract and retain customers using the newest techniques, and benefit from the increasing demand for talented digital marketers.
- Become a pro marketer & growth hacker with 104 lectures, 7.5 hours of content
- Use key marketing tools like persona development, target market interviewing & “buying center" analysis
- Develop analytical skills
- Design & track digital conversion funnels
- Develop a user-centric approach to marketing
- Study new social media, viral marketing, public relations & SEO
- Gain essential email marketing skills
- Learn about paid acquisition & online advertising
- Use Google data to access public demographic statistics
Eazl is a totally new approach to business education, offering practical business courses in HD that fuse animation, interviews, templates, and interactive exercises to achieve better outcomes for participants in the community. They deliver business tools based on research from institutions like MIT, Harvard, and Stanford in a beautiful format that is optimized for maximum learning and retention.