Make Money with Email Marketing

3.5 Hours
$18.00$97.00
You save 81% -

29 Lessons (3.5h)

  • Email Marketing 2015
    Intro & History
    Meet the most powerful digital marketing tool
    The Best Acquisition Channel System
    Step One: Clarify Your Email Marketing Goals
    Step Two: Create Your Email Marketing Machine
    Step Three: Analyse Your Data
    Step Four: Create email content that people want to read from you
    Step Five: Test your emails in different platforms
    Examples from leading companies
    Summary and Resources
  • Intro To Email Marketing
    Intro to Email marketing
    Pros and Cons
    Planning
    Choosing an Email Service Provider
  • The Secret of Success
    The secret of success
    Design your process
    Building the list
  • Email Structure
    Relevance
    Personalisation
    Improving open rates
    The From field
  • Essential Factors
    Timing
    The creative
    The offer
    Copywriting
    Mobile devices
    The landing page
    Improving deliverability
    A/B Test Made Simple

Learn the Tricks of Digital Marketing's Most Cost Effective Method

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Oxford Learning Lab

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, fromMarketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

Description

Email is the most cost effective form of digital marketing, and an incredibly valuable skill to have on your resume. This course will give you a full background in email marketing, teaching you how to use this tool as a bedrock of a communications strategy. By course's end, you'll know essential digital marketing tricks to score a job, or help launch your own business.
  • Access 29 lectures & 3.5 hours of content 24/7
  • Learn how all the elements of email marketing work together
  • Form strategies to grow your email conversion rate
  • Set realistic targets for your marketing campaigns
  • Design engaging email content that is opened, read & acted upon

Specs

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Terms

  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.