This growth hacking course is for any entrepreneur, marketer, or engineer who wants to learn how to grow a product. A Growth Hacker is a rare combination: someone with the right marketing and technical skills who is able to come up with clever marketing hacks while tracking their results. Here, you'll learn the best growth hacking techniques and practices of today's most popular companies, including Facebook, Dropbox, Zynga, LinkedIn, Pinterest, and AppSumo.
Access 83 lectures & 6 hours of content 24/7
Learn what Growth Hacking is
Develop a project roadmap
Create a landing page w/ Unbounce
Perform product validation & learn The Law of Contraction
Understand good copywriting
Explore segmentation & funnel reports
Discuss 3 kinds of email marketing
Chris Castiglione is an educator. He is the co-founder of One Month, and a professor at Columbia University Business School. His mission is to use storytelling as a tool to inspire positive change in the world. Chris's mediums include video, podcasts, writing, and teaching.
Details & Requirements
Length of time users can access this course: lifetime
Access options: web streaming, mobile streaming
Certification of completion not included
Redemption deadline: redeem your code within 30 days of purchase
Experience level required: all levels
Compatibility
Internet required
Course Outline
Day 1
Why are you here? (0:20)
How to get the most out of this course (3:15)
One of the First Growth Hacks (5:02)
What is Growth Hacking? (5:48)
The Iceberg Analogy (2:10)
90% of startups die in the trough of sorrow (5:25)
Download the Week 1 Worksheet
Day 2
Project Roadmap (2:41)
Most Companies Only Track Three Things (2:05)
The Lean Marketing Funnel (6:08)
Let's see it in Action (2:04)
4 - LMF in Action- Dropbox & Yelp (0:43)
LMF in Action Review- Dropbox & Yelp (8:11)
Day 3
It all starts with a landing page (5:16)
"But I don't want to build a Landing Page" (1:22)
Let's create a landing page with Unbounce (3:31)
Day 4
Is your product a vitamin or a painkiller? (3:07)
The Law of Contraction (5:19)
Customer development & validation (6:14)
Day 5
Copywriting (5:35)
Go Deeper (0:32)
Body Copy (5:30)
Call to Action (9:39)
Day 6
Worksheet: Write Copy for the Page (3:14)
Putting it all in (6:50)
Day 7
Download the Week 2 Worksheet
A B testing (5:58)
How to run a proper experiment (1:53)
Setting up a Headline test in Unbounce (4:34)
Go Deeper (1:38)
Day 8
User Testing & Feedback (1:44)
Go Deeper (1:00)
Day 9
Setting Up Mixpanel (5:19)
Tracking Page Views (5:56)
Adding Variant to Events (5:20)
Day 10
Segmentation reports (3:12)
Funnel reports (3:37)
Adding a submitted email event (5:40)
Creating the signup funnel (3:32)
Day 11
3 Kinds of Email Marketing (7:29)
Sign up for Mailchimp (4:25)
Connecting Mailchimp to Unbounce (3:58)
Go Deeper (1:31)
Download the Week 3 Worksheet
Day 12
10 Day Drip: Day 1 (5:51)
Day 4 (3:53)
Days 8, 9, 10 (5:35)
28 Day Drip (3:27)
Subject lines that open emails (8:09)
Good Deeper/Worksheet (1:37)
Body copy and Call to Action (4:58)
Go Deeper (2:13)
Double Opt-In Growth Hacks (7:39)
Day 13
Create your 10 day drip (1:46)
Getting confirmed in Mailchimp (8:07)
Add autoresponders to Mailchimp (4:26)
Day 14
Getting 10 signups (0:34)
Acquisition Channels (6:35)
Acquisition Concepts (7:33)
UTM Tracking (10:26)
Day 15
Paid Advertising Options (9:45)
Elements of a paid ad (2:57)
How you buy online ads (6:02)
Tracking Results (6:06)
Different forms of targeting (3:42)
Ads and ad platforms as a research tool (5:36)
Day 16
Organic content strategy (7:39)
Content growth hacks (3:47)
Day 17
What is SEO (14:32)
SEO Growth Hacks (7:39)
SEO Resources (1:27)
Day 18
Manufacturing a Story (4:19)
How to get almost anyone's email (5:03)
What do you say (6:05)
Day 19
Virality - A Primer (5:45)
Referral Strategies (4:53)
Go Deeper (2:03)
Day 20
Onboarding (4:29)
User Onboarding, Mobile-flows and Worksheet (2:44)
Curious about coding? Want to learn to speak geek? Don’t be overwhelmed — this beginner course is the perfect introduction to web development and programming. In this course, you'll tackle basic development principles to get you started on the right path. No experience is necessary!
Access 31 lectures & 3.5 hours of content 24/7
Understand front-end & back-end
Learn what UX is & why your projects need it
Read code
Create 3 web projects from scratch
Chris Castiglione is an educator. He is the co-founder of One Month, and a professor at Columbia University Business School. His mission is to use storytelling as a tool to inspire positive change in the world. Chris's mediums include video, podcasts, writing, and teaching.
Details & Requirements
Length of time users can access this course: lifetime
Access options: web streaming, mobile streaming
Certification of completion not included
Redemption deadline: redeem your code within 30 days of purchase
Experience level required: all levels
Compatibility
Internet required
Course Outline
Week 1: The Web Development Process
Start Here (4:35)
How Do I Communicate Ideas? (2:58)
What Is Programming? (3:15)
Start With Who To Hire (10:02)
Most Important Roles (4:19)
MVP: Most Valuable Product (10:40)
UX (8:16)
Information Architecture (10:49)
Visual Design (3:22)
Comps vs. Style Guides (5:59)
Development (5:14)
Shoe Me What You Got (7:34)
Who's Next? (2:18)
UX Business Assumption Worksheet (6:33)
UX Business Assumption Results (7:16)
UX Case Studies (9:37)
Design Workshop (1:12)
IA Workshop (3:17)
Week 1 Homework (3:28)
Week 2: Programming Languages
Week 2 Homework (4:16)
Me Talk Web One Day (4:48)
Which Language Should You Choose? (4:45)
High to Low Level Programming Languages (4:11)
Evolution of Programming (5:51)
Reading Code (3:42)
The Most Popular Programming Language is... (2:24)
PHP vs. Ruby vs. Python (4:02)
What's Facebook Built With? (4:09)
The 4 Questions (4:28)
When should I choose JAVA, .Net, or Node.js? (6:41)
Do you struggle to come up with new concepts that surprise your partners and competitors? Are you stuck in the idea stage of a business, unsure of which possibilities will lead to something truly revolutionary? Or do you already have a great idea, but aren't sure when's the right time to take action? If any of that sounds like your life, you need One Month Innovation. In just 30 days, you'll learn the skills necessary to create meaningful, impactful, and, yes, innovative business ideas.
Access 32 lectures & 1.5 hours of content 24/7
Learn how to generate, examine, & evaluate ideas
Analyze the scope, demands, & knowledge conditions of your industry
Understand how to evaluate different ideas & choose the right one for your business
Discover techniques for managing data flow & information overload
Build a framework for disruptive business in just four weeks
Rahaf Harfoush is a digital anthropologist, idea hunter, and New York Times bestselling author - and that's not even half of her credentials! A true thought pioneer, Rahaf has broken more molds than most business leaders have ever encountered, and she has perfected the science of ideation.
Details & Requirements
Length of time users can access this course: lifetime
Access options: web streaming, mobile streaming
Certification of completion not included
Redemption deadline: redeem your code within 30 days of purchase
Experience level required: all levels
Compatibility
Internet required
Course Outline
Welcome to the Course!
Innovation Course Overview (2:18)
Introduction to the Course Booklet (0:35)
Week 1: Creativity and Landscape Analysis
Introduction to Week 1 (0:30)
What is the innovation myth? (0:39)
Why is innovation important? (2:17)
Are you creative? (1:36)
Perception (3:03)
Intellection (3:55)
Expression (4:45)
Introduction to Landscape Analysis (2:44)
Focus Industry (0:55)
Knowledge Conditions (3:25)
Demand Conditions: Magnitude (2:08)
Demand Conditions: Rate of Growth (0:55)
Demand Conditions: Level of Segmentation (2:09)
Weak Signals (4:13)
Pocket and Feedly Habits (2:40)
Week 1 Homework (2:32)
Week 2: Pipelining
Introduction to Week 2 (0:36)
Finally, A Diet That Works (2:59)
Why is Pipelining Important (1:18)
Information Overload and Expectations (3:53)
What is a Trend (2:41)
Global Trends (6:09)
Sources to Consider (1:38)
Kalbuch Matrix: Incremental Innovation (3:09)
Kalbuch Matrix: Breakthrough Innovation (1:24)
Kalbuch Matrix: Disruptive Innovation (4:45)
Kalbuch Matrix: Game Changing (1:39)
Research Perspectives Skimming and Deep Diving (2:52)