Product Management: Skill Sets to Shift Your Career

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13 Hours
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38 Lessons (13h)

  • Section 1: Introduction
    Who Should Take this Course, and Why?
  • Section 2: Key Decisions a Product Manager Must Make
    What is Expected from a Product Manager?
    How it Really is Conflict Management
    Three Key Decisions a Product Manager Must Make
  • Section 3: First Steps in Defining a New Product
    Three Key Questions to Get Started
    Thinking for a Roadmap - 1
    Thinking for a Roadmap - 2
  • Section 4: The new Product Introduction (Phase-Gate) Process
    Why This Process?
    Limits of the NPI Process
    Preliminary Concept-Approval Questions
    Rigorous, Funding-Approval Questions
  • Section 5: Key Questions in Defining a New Product
    What Questions are Important?
    Example of Brainstorming Scenario
    Intermediate Summary
  • Section 6: Building the Business Case
    Summary Structure of a Business Case
    From Business Case to Market Analysis
    how to do Market Analysis (TAM, SAM. SOM)
    Reconciling Bottom-up & Top-down Forecasts
    ROI, Break-even Point, Gross Margin (12-Quarters)
  • Section 7: Approaching the Customer to Validate Your Assumptions
    Three Benefits From Asking for Customer Validation
    Three Rules for Approaching Your Customer for Early Feedback
  • Section 8: Thinking About Differentiation & Go-To-Market Plan
    Two Levels of Relatedness Between You & Your Customer
    Five Questions You Need to Answer for Going to Market
  • Section 9: Managing Requirements & Plan with Development Team
    Eleven Key Points to Help you Manage Product Requirements
    Three Guidelines to Avoid Marketing vs. Engineering Disfunction
    Intermediate Summary
  • Section 10: Preparing For Product Funding Pitch
    Preparing for New Product Review Board (NPRB) Presentation
    Anatomy of MRD & PRD
  • Section 11: During the Product Development
    Two Traps to Avoid During the Product Development
    A Look at Full Product Life Cycle
  • Section 12: Releasing the Product
    Preparing Good Sales Collateral
    Product Release Process: From Product to Customer-ready Product
  • Section 13: Listening to Market, Starting Next Product, Conclusion
    Listening to Market: Bug Scrub, QBR, Conclusion of the Course
  • Section 14: Document Templates

Develop the Skills You Need to Break Into a Lucrative Product Management Career

Raj Karamchedu


Raj Karamchedu is a Silicon Valley technology business executive with 20 years of experience in the markets of wireless, mobile, semiconductors, software, and hardware. Until most recently, he was at BroadCom--and prior to that, he was a co-founder of bootstrapped Silicon Valley startup called wilfow tv. Until February 2012, he was at Intel Capital-funded startup Legend Silicon in two positions: Vice President of Product Management, and Chief Operating Officer.


Course Description

Product management is becoming increasingly important across different industries, with roles becoming highly in-demand (and paying quite well, at that). This course specifically helps students hone day-to-day product management skills for B2B companies, teaching you how to think like a product manager--and ace your next PM interview!

  • Master product management principles w/ 13 hours & 38 lectures of content
  • Understand the "why" behind Product Management activities
  • Learn how companies of all sizes implement Product Management processes
  • Gain tips for interviewing for Product Management positions


Important Details

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels


  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.