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Instructor
Lessons
10
Rating

Ending In:
access
lifetime
content
1.5 Hours

Description

For some people, writing a bio is excruciating. How do you sum up your life, your work, your entire being in one neat little paragraph? How do you figure out what to put in and what to leave out? And how do you share your accomplishments without sounding totally full of yourself? Whether you need to write a brief bio, create an about page or just figure out the best way to introduce yourself at a conference, this class will make the process fun, not painful. Melissa Cassera, an experienced brand and marketing consultant for businesses large and small, will teach you how to use your bio to connect with your readers and convert them to customers and clients.

  • Access 10 lectures & 1.5 hours of content 24/7
  • Use journalistic interview strategies to uncover your best work & worth
  • Strike the right balance between professional & personable
  • Understand your readers so you can connect w/ them
  • Infuse personality into your bio
  • Create a 30-second pitch for yourself & your business
  • Write a compelling byline, 300-word story & about page

Instructor

Melissa Cassera is an award-winning Business Strategist and Professional Screenwriter. She teaches entrepreneurs how to build an audience that is 100% obsessed with their work, while making every step feel like a total guilty pleasure. She was named one of the nation’s “Top Personal Branding Experts” by Huffington Post and her insights have been featured in Success Magazine, Entrepreneur, Fast Company, and Forbes. Her first film GIRL FOLLOWED currently airs on Lifetime and she has a TV series in development.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming, download for offline access
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Terms

  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.