Writing With Impact: Writing That Persuades
Writing With Impact: Writing That Persuades
Writing With Impact: Writing That Persuades

Writing With Impact: Writing That Persuades

14 Reviews
2170 Enrolled
4.5 Hours
You save 75%
Writing With Impact: Writing That Persuades
Writing With Impact: Writing That Persuades
Writing With Impact: Writing That Persuades

60 Lessons (4.5h)

  • Section one – getting started
  • Section two – knowing your reader
  • Section three – write less, say more
  • Section four – how to get your message across to the widest possible audience
  • Section five – how to craft sentences that sing
  • Section six – incorporating stories into your business and technical writing
  • Section seven – advanced persuasion techniques
DescriptionInstructorImportant DetailsReviewsRelated Products

Power Up Your Prose & Persuade Your Audience with Help From a University of Cambridge Tutor

Clare LynchClare Lynch | Cambridge University Writing Tutor & Professional Copywriter
4.5/5 Instructor Rating: ★ ★ ★ ★

Dr. Clare Lynch has trained and coached people at a variety of organizations. She's helped executives break through the career roadblock created by poor, underconfident writing, and she also teaches academic writing and professional communication at the University of Cambridge. She is also a director at Cambridge Language Education and Research Associates (CLERA), which provides English language training and consultancy to governments, universities, the private sector and schools, both in the UK and overseas.

After receiving her PhD in Old English from Cambridge, she founded Doris and Bertie Ltd. As the managing director of Doris and Bertie, she heads a team of business writing experts that work with anyone who needs to write as part of their job. She is also the author of the business-writing blog Good Copy, Bad Copy. It's named on Copyblogger's list of 15 copywriting and content marketing blogs that will make you more money.


Not all of us are natural writers, but with the right training, anyone can harness the power of written word to win over their audience. Led by a University of Cambridge writing tutor, this course guides you through the top principles that can be applied to most types of non-fiction writing, including emails, reports, advertising, blogs, and more. Whether you're looking to nail a cover letter or draft a better investment proposal, you'll power up your prose with real-life examples that illustrate writing theory as well as no-nonsense challenges to hone your skills.

  • Access 60 lectures & 4.5 hours of content 24/7
  • Develop your voice & confidence as a writer
  • Identify the techniques top writers use to persuade you w/ their words
  • Learn how to persuade your employees, bosses, customers or investors
  • Discover how to say more while writing less
  • Leverage advanced rhetorical techniques to win your audience over
  • Craft sentences that are clear, succinct & persuasive


Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop and mobile
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here


  • Internet required


  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
14 Reviews
4.5/ 5
All reviews are from verified purchasers collected after purchase.

Febra Popoff

Verified Buyer

I give this course a low rating because the title is somewhat deceptive. I may be wrong but I don't recall the course description mentioning that this course is basically geared toward business and advertisement writing. I was expecting more of a creative writing course. Even so, I still did not see how this course would be very helpful to those with a business purpose given it's rudimentary course material.

Jun 16, 2021

Scott McMillin

Verified Buyer

excellent product. A lot of small pieces that in gestalt style are more than the sum of their parts.

Sep 17, 2020

Linda Odhiambo

Verified Buyer

The course was practical and interesting. I got insights that will help me in my work. The examples were relatable as they were evident in our daily interactions and communication

Aug 4, 2020
Derrick Edwards profile picture

Derrick Edwards

Verified Buyer

Awesome product well laid out thoughtful intuitive an extremely persuasive lessons in this package you'll learn the basic structures of how to impact people with your writing

Aug 1, 2020

aleem mawji

Verified Buyer

There are practical strategies which can assist someone who has novice or intermediate writing skills. This course also isn't just for someone who is writing articles or books but it's useful for business writing or emails

Jul 5, 2020
Edna Patricia Mendoza profile picture

Edna Patricia Mendoza

Verified Buyer

- Dr. Lynch is perfect!!! - I improved my writing techniques because of this course!! - concise and well-explained videos! - THE BEST AND MOST EFFECTIVE COURSE I HAD SO FAR!!! <3

Apr 30, 2020
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